Haley Hoffman
Reflection 10: Dr. Jarvis
Our last lecture for New World included a short talk from Dr. Jarvis. She is an accomplished chemist who has a lot of experience with...
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Welcome to Brand Planning Talks! I'll be discussing the works of the week and reflections here.
Haley Hoffman
Dec 12, 20192 min read
Reflection #9: El Camp
El Camp is a coworking space in El Segundo that promotes innovation and accelerated growth in a collaborative space. For our lecture...
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Haley Hoffman
Dec 12, 20192 min read
Reflection #8: Mister Sweat
Mister Sweat is a PR agency ran by a man named Jeff Sweat. At its core, Mister Sweat helps a brand tell its authentic story in a way that...
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Haley Hoffman
Dec 12, 20193 min read
Reflection #7: Fullscreen
Fullscreen is a social content company that develops social and creative strategies for talent and brands. They mainly work with popular...
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Haley Hoffman
Dec 5, 20193 min read
Reflection #6: Beyond Meat
I am still stunned by the fact that my class was given the chance to have a product development talk by the one and only founder of...
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Haley Hoffman
Dec 4, 20194 min read
Reflection #5 Dollar Shave Club:
Earlier in the semester, we had the privilege of visiting the Dollar Shave Club headquarters to learn more about research tools and how...
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Haley Hoffman
Nov 10, 20192 min read
Reflection #4: TBWA
Disruption, disruption, disruption. The visit to TBWA ranked up there as one of my favorites. I love visiting agencies who have a clear...
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Haley Hoffman
Nov 5, 20193 min read
Reflection #3: Wallis Annenberg PetSpace
The Wallis Annenberg PetSpace is an interactive space driven to strengthen the human-animal bond throughout the adoption process. I...
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Haley Hoffman
Nov 5, 20192 min read
Reflection #2: RadicalMedia
RadicalMedia prides itself as being a "fully integrated global media and communications company that produces content for film,...
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Haley Hoffman
Sep 4, 20192 min read
Reflection #1: Ecology of the Human & Animal Bond
In last week's class of New World, we had a lecture on the relationship between humans and their pets. At first I was a bit skeptical, I...
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Haley Hoffman
May 1, 20193 min read
WOW #10: Enjoy Coca Cola
Target: This targets the Gen Z crowd and the Millennials, many of those who may have strayed away from drinking Coke or other soft...
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Haley Hoffman
Apr 23, 20193 min read
WOW #9: H&M Product Transparency
Target: Millennials and Gen Z'ers who are interested in making their closet more sustainable, but who may not have enough of a budget to...
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Haley Hoffman
Apr 16, 20193 min read
Brand Reflection #5
Care/of Personalized Vitamin Packs I first heard about the vitamin subscription service, Care/of, from a fashion blogger I was following....
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Haley Hoffman
Apr 10, 20192 min read
WOW #8: Apple Features the Underdogs
Target: Apple has successfully marketed to a target of young professionals, those active in employment and creatives for quite some time....
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Haley Hoffman
Apr 4, 20193 min read
WOW #7: BK Goes Vegan
The classic fast food chain, Burger King, has decided to jump on the meatless bandwagon by replacing their Whopper patty with an...
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Haley Hoffman
Mar 27, 20193 min read
WOW #6: Feals
The first brand to introduce direct-to-consumer CBD oil Insight: CBD oil is on the rise in 2019 as a vice to help calm anxiety, pain and...
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Haley Hoffman
Mar 19, 20192 min read
Brand Reflection #4: Supergoop
The leading brand in sun protection Every once and a while I'll come across a brands Instagram post that genuinely makes me excited, this...
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Haley Hoffman
Mar 7, 20195 min read
WOW #5: Halo Top Ice Cream
A dark humored approach to healthy guilty pleasures When scrolling through Ad Age, I found an article about a new ad released by Halo Top...
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Haley Hoffman
Feb 27, 20192 min read
WOW #4 Glossier Play
The cult makeup brand, Glossier, just released a sister brand, Glossier play. I was scrolling through Instagram a few days ago and came...
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Haley Hoffman
Feb 20, 20192 min read
WOW #3: #Renew Everlane
I came across a youtube ad recently that caught my eye. This was the first time in a while that I didn't immediately count down the...
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Haley Hoffman
Feb 18, 20193 min read
Brand Reflection #3
Reformation: The clothing store that brought back brick-and-morter and made sustainability sexy Reformation is a clothing brand founded...
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Haley Hoffman
Feb 7, 20193 min read
WOW #2 Casper Mattresses
Bed-in-the-Box-Brand I never thought a mattress could become trendy until I met the brand, Casper. Casper was created in 2014 after a few...
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Haley Hoffman
Feb 3, 20193 min read
Outdoor Voices Brand Reflection #2
The brand of #doingthings Outdoor Voices is an activewear brand that focuses on recreational and lifestyle use and is made for everyone...
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Haley Hoffman
Jan 29, 20194 min read
WOW #1 Juul x Sundae School
The e-cigarette just got a whole new look One of the things I love about fashion is that it is always evolving with the culture that we...
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Haley Hoffman
Jan 24, 20194 min read
Glossier Brand Reflection #1
The brand that shook the beauty world. Glossier is one of those brands that makes you stop and think, wow, they really know what they’re...
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Haley Hoffman
Jan 22, 20193 min read
Opioid Epidemic Reflection
Thoughts on the drug that has become one of America's number one killers While asked to write three facts off the top of my head about...
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