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Our last lecture for New World included a short talk from Dr. Jarvis. She is an accomplished chemist who has a lot of experience with...

El Camp is a coworking space in El Segundo that promotes innovation and accelerated growth in a collaborative space. For our lecture...

Mister Sweat is a PR agency ran by a man named Jeff Sweat. At its core, Mister Sweat helps a brand tell its authentic story in a way that...

Fullscreen is a social content company that develops social and creative strategies for talent and brands. They mainly work with popular...

I am still stunned by the fact that my class was given the chance to have a product development talk by the one and only founder of...

Earlier in the semester, we had the privilege of visiting the Dollar Shave Club headquarters to learn more about research tools and how...

Disruption, disruption, disruption. The visit to TBWA ranked up there as one of my favorites. I love visiting agencies who have a clear...

The Wallis Annenberg PetSpace is an interactive space driven to strengthen the human-animal bond throughout the adoption process. I...

RadicalMedia prides itself as being a "fully integrated global media and communications company that produces content for film,...

In last week's class of New World, we had a lecture on the relationship between humans and their pets. At first I was a bit skeptical, I...

Target: This targets the Gen Z crowd and the Millennials, many of those who may have strayed away from drinking Coke or other soft...

Target: Millennials and Gen Z'ers who are interested in making their closet more sustainable, but who may not have enough of a budget to...

Care/of Personalized Vitamin Packs I first heard about the vitamin subscription service, Care/of, from a fashion blogger I was following....

Target: Apple has successfully marketed to a target of young professionals, those active in employment and creatives for quite some time....

The classic fast food chain, Burger King, has decided to jump on the meatless bandwagon by replacing their Whopper patty with an...

The first brand to introduce direct-to-consumer CBD oil Insight: CBD oil is on the rise in 2019 as a vice to help calm anxiety, pain and...

The leading brand in sun protection Every once and a while I'll come across a brands Instagram post that genuinely makes me excited, this...

A dark humored approach to healthy guilty pleasures When scrolling through Ad Age, I found an article about a new ad released by Halo Top...

The cult makeup brand, Glossier, just released a sister brand, Glossier play. I was scrolling through Instagram a few days ago and came...

I came across a youtube ad recently that caught my eye. This was the first time in a while that I didn't immediately count down the...

Reformation: The clothing store that brought back brick-and-morter and made sustainability sexy Reformation is a clothing brand founded...

Bed-in-the-Box-Brand I never thought a mattress could become trendy until I met the brand, Casper. Casper was created in 2014 after a few...

The brand of #doingthings Outdoor Voices is an activewear brand that focuses on recreational and lifestyle use and is made for everyone...

The e-cigarette just got a whole new look One of the things I love about fashion is that it is always evolving with the culture that we...

The brand that shook the beauty world. Glossier is one of those brands that makes you stop and think, wow, they really know what they’re...

Thoughts on the drug that has become one of America's number one killers While asked to write three facts off the top of my head about...