LMU M-School
Projects
Here are some projects I did within the M-School: A two-year program at LMU built for the next generation of creative storytellers, innovators, and strategists.
In each class we had a different semester long project that we would present to a panel of industry professionals, and often times, higher-ups from the companies involved.
(Click on image to view more 😊)
Cross-Platform Content Creation: Glossier
Linked below is the first brand reflection blog post that I wrote for my content creation class in M-School. It is a part of a much larger website that I made to house many other brand reflections, along with advertising and campaign reflections from another semester long class within the M-School.
Conceptual Brand Thinking: Outdoor Voices
For this project, my team and I were tasked with creating a product that would add value to the brand we were assigned. Half-way through our project, COVID hit so we were challenged with finishing the project through Zoom. The new WFH lifestyle influenced us to pivot our product to match the current situation, and we ended up with OVWFH Kits.
Adaptive Media: MUSH
For this project, my team and I were tasked with creating paid Google and Facebook ads for a company of our choice. At the end of the project, we generated $39,575.89 in revenue from search over the span of 4 months along with a 173.46% increase in website users and a 1,100% increase in transactions for MUSH.
Cross-Platform Content Creation: TOMS
In this project, my team and I were tasked with re-imagining the TOMS giving model in order to breathe new life into the brand. To do so, we developed a social media activation along with an experiential marketing activation, all with the goal to involve the TOMS community as much as possible to reinvigorate the brand.
The New World of Branding & Advertising: DogDays
In this project, my team and I were tasked with finding a solution to help combat low pet adoption rates through design-thinking, product development, and budget management. We were asked to create a product that would effect the lives of at least 100 pets, while raising money. We came up with a calendar that glamorized the life of shelter pets and ended up raising $750 to donate in the form of pet supplies to the local shelter.
