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Haley Hoffman

Feb 18, 20193 min read

Brand Reflection #3

Reformation: The clothing store that brought back brick-and-morter and made sustainability sexy Reformation is a clothing brand founded...

Haley Hoffman

Feb 7, 20193 min read

WOW #2 Casper Mattresses

Bed-in-the-Box-Brand I never thought a mattress could become trendy until I met the brand, Casper. Casper was created in 2014 after a few...

Haley Hoffman

Feb 3, 20193 min read

Outdoor Voices Brand Reflection #2

The brand of #doingthings Outdoor Voices is an activewear brand that focuses on recreational and lifestyle use and is made for everyone...

Haley Hoffman

Jan 29, 20194 min read

WOW #1 Juul x Sundae School

The e-cigarette just got a whole new look One of the things I love about fashion is that it is always evolving with the culture that we...

Haley Hoffman

Jan 24, 20194 min read

Glossier Brand Reflection #1

The brand that shook the beauty world. Glossier is one of those brands that makes you stop and think, wow, they really know what they’re...

Haley Hoffman

Jan 22, 20193 min read

Opioid Epidemic Reflection

Thoughts on the drug that has become one of America's number one killers While asked to write three facts off the top of my head about...

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