Haley Hoffman
WOW #10: Enjoy Coca Cola
Target: This targets the Gen Z crowd and the Millennials, many of those who may have strayed away from drinking Coke or other soft...
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Haley Hoffman
Apr 23, 20193 min read
WOW #9: H&M Product Transparency
Target: Millennials and Gen Z'ers who are interested in making their closet more sustainable, but who may not have enough of a budget to...
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Haley Hoffman
Apr 10, 20192 min read
WOW #8: Apple Features the Underdogs
Target: Apple has successfully marketed to a target of young professionals, those active in employment and creatives for quite some time....
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Haley Hoffman
Apr 4, 20193 min read
WOW #7: BK Goes Vegan
The classic fast food chain, Burger King, has decided to jump on the meatless bandwagon by replacing their Whopper patty with an...
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Haley Hoffman
Mar 27, 20193 min read
WOW #6: Feals
The first brand to introduce direct-to-consumer CBD oil Insight: CBD oil is on the rise in 2019 as a vice to help calm anxiety, pain and...
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Haley Hoffman
Mar 7, 20195 min read
WOW #5: Halo Top Ice Cream
A dark humored approach to healthy guilty pleasures When scrolling through Ad Age, I found an article about a new ad released by Halo Top...
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Haley Hoffman
Feb 27, 20192 min read
WOW #4 Glossier Play
The cult makeup brand, Glossier, just released a sister brand, Glossier play. I was scrolling through Instagram a few days ago and came...
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Haley Hoffman
Feb 20, 20192 min read
WOW #3: #Renew Everlane
I came across a youtube ad recently that caught my eye. This was the first time in a while that I didn't immediately count down the...
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Haley Hoffman
Feb 7, 20193 min read
WOW #2 Casper Mattresses
Bed-in-the-Box-Brand I never thought a mattress could become trendy until I met the brand, Casper. Casper was created in 2014 after a few...
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Haley Hoffman
Jan 29, 20194 min read
WOW #1 Juul x Sundae School
The e-cigarette just got a whole new look One of the things I love about fashion is that it is always evolving with the culture that we...
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Haley Hoffman
Jan 22, 20193 min read
Opioid Epidemic Reflection
Thoughts on the drug that has become one of America's number one killers While asked to write three facts off the top of my head about...
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