Brand Planning

WOW #10: Enjoy Coca Cola

Target: This targets the Gen Z crowd and the Millennials, many of those who may have strayed away from drinking Coke or other soft...

Haley Hoffman

May 1, 20193 min read

WOW #9: H&M Product Transparency

Target: Millennials and Gen Z'ers who are interested in making their closet more sustainable, but who may not have enough of a budget to...

Haley Hoffman

Apr 23, 20193 min read

WOW #8: Apple Features the Underdogs

Target: Apple has successfully marketed to a target of young professionals, those active in employment and creatives for quite some time....

Haley Hoffman

Apr 10, 20192 min read

WOW #7: BK Goes Vegan

The classic fast food chain, Burger King, has decided to jump on the meatless bandwagon by replacing their Whopper patty with an...

Haley Hoffman

Apr 4, 20193 min read

WOW #6: Feals

The first brand to introduce direct-to-consumer CBD oil Insight: CBD oil is on the rise in 2019 as a vice to help calm anxiety, pain and...

Haley Hoffman

Mar 27, 20193 min read

WOW #5: Halo Top Ice Cream

A dark humored approach to healthy guilty pleasures When scrolling through Ad Age, I found an article about a new ad released by Halo Top...

Haley Hoffman

Mar 7, 20195 min read

WOW #4 Glossier Play

The cult makeup brand, Glossier, just released a sister brand, Glossier play. I was scrolling through Instagram a few days ago and came...

Haley Hoffman

Feb 27, 20192 min read

WOW #3: #Renew Everlane

I came across a youtube ad recently that caught my eye. This was the first time in a while that I didn't immediately count down the...

Haley Hoffman

Feb 20, 20192 min read

WOW #2 Casper Mattresses

Bed-in-the-Box-Brand I never thought a mattress could become trendy until I met the brand, Casper. Casper was created in 2014 after a few...

Haley Hoffman

Feb 7, 20193 min read

WOW #1 Juul x Sundae School

The e-cigarette just got a whole new look One of the things I love about fashion is that it is always evolving with the culture that we...

Haley Hoffman

Jan 29, 20194 min read

Opioid Epidemic Reflection

Thoughts on the drug that has become one of America's number one killers While asked to write three facts off the top of my head about...

Haley Hoffman

Jan 22, 20193 min read

www.hellohihaley.com

Personal Blog

WOW #10: Enjoy Coca Cola

WOW #9: H&M Product Transparency

WOW #8: Apple Features the Underdogs

WOW #7: BK Goes Vegan

WOW #6: Feals

WOW #5: Halo Top Ice Cream

WOW #4 Glossier Play

WOW #3: #Renew Everlane

WOW #2 Casper Mattresses

WOW #1 Juul x Sundae School

Opioid Epidemic Reflection