Haley Hoffman
Reflection 10: Dr. Jarvis
Our last lecture for New World included a short talk from Dr. Jarvis. She is an accomplished chemist who has a lot of experience with...
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Haley Hoffman
Dec 12, 20192 min read
Reflection #9: El Camp
El Camp is a coworking space in El Segundo that promotes innovation and accelerated growth in a collaborative space. For our lecture...
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Haley Hoffman
Dec 12, 20192 min read
Reflection #8: Mister Sweat
Mister Sweat is a PR agency ran by a man named Jeff Sweat. At its core, Mister Sweat helps a brand tell its authentic story in a way that...
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Haley Hoffman
Dec 12, 20193 min read
Reflection #7: Fullscreen
Fullscreen is a social content company that develops social and creative strategies for talent and brands. They mainly work with popular...
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Haley Hoffman
Dec 5, 20193 min read
Reflection #6: Beyond Meat
I am still stunned by the fact that my class was given the chance to have a product development talk by the one and only founder of...
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Haley Hoffman
Dec 4, 20194 min read
Reflection #5 Dollar Shave Club:
Earlier in the semester, we had the privilege of visiting the Dollar Shave Club headquarters to learn more about research tools and how...
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Haley Hoffman
Nov 10, 20192 min read
Reflection #4: TBWA
Disruption, disruption, disruption. The visit to TBWA ranked up there as one of my favorites. I love visiting agencies who have a clear...
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Haley Hoffman
Nov 5, 20193 min read
Reflection #3: Wallis Annenberg PetSpace
The Wallis Annenberg PetSpace is an interactive space driven to strengthen the human-animal bond throughout the adoption process. I...
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Haley Hoffman
Nov 5, 20192 min read
Reflection #2: RadicalMedia
RadicalMedia prides itself as being a "fully integrated global media and communications company that produces content for film,...
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Haley Hoffman
Sep 4, 20192 min read
Reflection #1: Ecology of the Human & Animal Bond
In last week's class of New World, we had a lecture on the relationship between humans and their pets. At first I was a bit skeptical, I...
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Haley Hoffman
May 1, 20193 min read
WOW #10: Enjoy Coca Cola
Target: This targets the Gen Z crowd and the Millennials, many of those who may have strayed away from drinking Coke or other soft...
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Haley Hoffman
Apr 23, 20193 min read
WOW #9: H&M Product Transparency
Target: Millennials and Gen Z'ers who are interested in making their closet more sustainable, but who may not have enough of a budget to...
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Haley Hoffman
Apr 16, 20193 min read
Brand Reflection #5
Care/of Personalized Vitamin Packs I first heard about the vitamin subscription service, Care/of, from a fashion blogger I was following....
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Haley Hoffman
Apr 10, 20192 min read
WOW #8: Apple Features the Underdogs
Target: Apple has successfully marketed to a target of young professionals, those active in employment and creatives for quite some time....
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Haley Hoffman
Apr 4, 20193 min read
WOW #7: BK Goes Vegan
The classic fast food chain, Burger King, has decided to jump on the meatless bandwagon by replacing their Whopper patty with an...
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Haley Hoffman
Mar 27, 20193 min read
WOW #6: Feals
The first brand to introduce direct-to-consumer CBD oil Insight: CBD oil is on the rise in 2019 as a vice to help calm anxiety, pain and...
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Haley Hoffman
Mar 19, 20192 min read
Brand Reflection #4: Supergoop
The leading brand in sun protection Every once and a while I'll come across a brands Instagram post that genuinely makes me excited, this...
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Haley Hoffman
Mar 7, 20195 min read
WOW #5: Halo Top Ice Cream
A dark humored approach to healthy guilty pleasures When scrolling through Ad Age, I found an article about a new ad released by Halo Top...
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Haley Hoffman
Feb 27, 20192 min read
WOW #4 Glossier Play
The cult makeup brand, Glossier, just released a sister brand, Glossier play. I was scrolling through Instagram a few days ago and came...
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Haley Hoffman
Feb 20, 20192 min read
WOW #3: #Renew Everlane
I came across a youtube ad recently that caught my eye. This was the first time in a while that I didn't immediately count down the...
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