RadicalMedia prides itself as being a "fully integrated global media and communications company that produces content for film, television, and digital platforms, as well as immersive experiences and events". This has been my second visit to the studio and it is always a treat.
Personally, my favorite part about marketing and the main point that drives me forward in my career path is the art of storytelling. Without a good story backing a brand, there is no use. Storytelling gives value and creates a lasting customer. At RadicalMedia, they are all about storytelling, it's their foundation.
Not only do I love learning the art of storytelling from a studio with multiple renowned awards like the Golden Globes and the Oscars, to name a few, I get to learn about it from RadicalMedia's owner and president himself, Frank Scherma. Imagine an accomplished producer and media genius who has set up successful studios around the world and has been in the game for 30+ years, you picture exactly Frank. He's got the wit and bite needed to make it in this industry and now here we are as students seeing his work and advice in action first hand.
I love love love great video content, anything that provokes you to feel a wide range of emotion all with beautiful graphics while creatively telling a brand's or person's story is pure magic. Each time RadicalMedia has shown their creds video I get chills, my favorite part about the studio is their wide range of work. There is no room in this world for low quality content or video, after all the tech that we've been given we must create good work.
For our class workshop, we were asked to come up with a way to showcase Target's 20th anniversary of collaborating with designers all while focusing on diversity, inclusion and the rich culture and loyalty of their "guests". Each year Frank has left this challenge pretty open ended and it is always so exciting to see what everyone comes up with compared to what the studio actually did. Our classmates usually present a more experimental approach or 'pop-up' type experience, but what none of us focused on was how just a simple well produced video can make the biggest difference. Again, going back to the start the best work is based on the story that you tell. For Target, they shared the designers stories and we got a personal and authentic look into what they stood for, I thought it was genius.
Another exciting class at RadicalMedia, that leaves me itching to get out and create. I tend to forget video a lot of the time and focus on images in digital marketing, but video opens up a whole new world and provides an obvious solution to great storytelling.
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